Web Promotion & Submission Programs
Free and Paid Website Promotion
In light of 2013 updates to Google's Algorithm, website promotion software has been seen as the source of much grief when it comes to getting sites penalized. The ideal use for such software involves monitoring progress, importing data from Google Analytics and other tracking tools, and creating reports. Any software that submits your site to hundreds of search engines is outdated by about ten years. Paid inclusion programs have also gone the way of the Dodo except overseas. Rank tracking and reporting are important, and tools that work with Google Adwords and Bing Adcenter, as well as other channels and content platforms, may be useful but a skilled individual may still work best with Google, Bing, and networks individually. Google Adwords owns the Doubleclick platform, which pretty much sends out content to other third parties and ad networks anyway, so software may be unnecessary.
Website Promotion Software is most often used by amateurs and small SEO companies to get websites submitted to search engines, to handle link exchange initiatives, and to improve a site's search engine optimization in general. In the last few years, this term is sometimes used for Search Engine Marketing platforms that consolidate different vendors in one product, but the majority of promotion software terms are for brand names like WebCEO, Axandra, Trafficseeker, and SEOelite.
Another level of website promotion software involves programming that brings together PPC platforms like MSN Adcenter, Google Adwords, and Yahoo Search Marketing. Tools like Doubleclick Dart (now owned by Google), Omniture SearchCenter, KeywordMax, Atlas One Point, and Searchforce allow you to lower your click costs and promote your site by way of reduced Pay-Per-Click costs. Website promotion software can go below SEO and site submission and into the paid arena.
Most of these tools include features like automated search engine submission, relevant site email scraping, and link exchange submission software. The tools will also evaluate your website in relation to search engine best practices and let you know which aspects of your site need improvement. Lastly, they can give you a competitor comparison so you can see where your competitors are getting their links. More advanced search promotion software will also create ranking reports and compare rankings to previous months.
Notes and Special Information
Special note: The field of search engine marketing and promotion may require a professional touch if the budget is higher than 10,000 dollars per month. Even with high end software, your project manager should have a demonstrated level of ability in SEM and the ability to reduce the CPA over time.